what's that...?

shofferhoffer first told me about this commercial a few months ago, and last night i saw it on t.v. for the first time. i love it so much, for so many reasons. it may take a minute to load, but be patient because it is worth it.

here is an article with a bit of background information. pure brilliance.

another great ad, which obviously hits on a different level but is no less clever, is this one from the economist.

just when i thought i couldn't love radiohead or the economist any more than i do already, i realise that i am sorely mistaken.